Pulse

Pulse is a series of short-form motion pieces designed for a fitness and wellness brand's social channels. The challenge was creating work that performed well in the feed — immediate, high-energy, but still distinctively designed.

Each piece runs between 6 and 15 seconds, with motion language built around rhythm and impact — cuts timed to the beat, typography that arrives with force and exits cleanly.

The series covered product launches, campaign moments, and ongoing content, providing a consistent motion language across over 40 individual pieces.