Forma

Forma is a complete motion identity system for an architecture and design studio. The project involved translating a static visual identity — built around precise geometric forms — into a living, breathing motion language.

The core principle was restraint. Every animated element had to feel like a natural extension of the studio's existing work: measured, intentional, considered. Transitions are linear rather than eased. Forms construct and deconstruct with purpose.

Deliverables included a logo animation, lower thirds, end cards, and a set of transition templates — all built as AE templates for the studio's internal team to use going forward.